How to understand who they are and turn them into raving fans of your business...
Who are your customers?
Anybody that comes close to your cafe or coffee shop and is thirsty all hungry. They have lots of different options, you have so much competition from almost every other business. Whether it's a supermarket, the convenience store, a pub, another restaurant, another coffee shop, the cinema, the train station, the list goes on and on. At all these places you can buy things to eat and drink.
To be successful you need to attract the right customers, it seems simple but attracting customers is quite a science. You need to start with your customer avatar. Have a look at the section on avatars and use the downloadable file to work out who your avatars are. Get plenty of feedback from customers, honest feedback and not just you are great, from your most loyal customers, friends and family. Go through feedback, prioritise, analyse and work out what you need to do better to attract the customers that you want. You can't please everyone all the time but you can please most of the people most of time and that's what you should be working on.