Now is the time to prepare for the relaunch your coffee business, refreshed and reinvented for the post COVID-19 era.
It’s tough times for everyone. However, we are looking for some positives in all the negatives and have developed a 10-point COVID-19 recovery program to support you. We recorded a series of videos to take you through each of the 10 steps we work on in our MASTERCLASS COVID-19 Recovery Program
The fifth step of our 10 point COVID-19 Recovery plan is to look at your LAYOUT
Watch the video..
The alternative is to open as you closed, like a dusty time capsule from a past era. Over the last few weeks the world has changed, you have changed, your guests have changed, your business needs to change to thrive in this new reality.
The Cafe Success 10 point program will take you on a journey to reinvent your business, we will work with you personally through our live masterclass sessions then support you for a full 12 months.
5 Layout
It's time to look at your business from the outside, both literally and metaphorically.
How does your signage attract new guests, is it clear what you do, what you sell, and why they should step over the threshold?
Is your sign readable from across the road?
Does it have good contrast and easy to read font?
Think about how easy it is to spot a McDonalds, on a scale of 1 to 10, how do you compare?
Are your windows dirty or full of clutter, or are the clean and show off what's inside?
First impressions really matter in our industry, and hygiene and cleanliness are now at the forefront of everyone's minds.
Then take a good look inside, in both the customer and staff areas.
Does your layout make it easy for people to buy, is it clear where to stand and where to order, pay & collect or be served at the table.
Is the table layout maximized for sales, have the right balance of small, large, low, high tables?
Getting this right on its own has contributed a 25% increase in sales for some of our clients.
What about the lighting and music levels, are you still playing the radio?
Music will contribute to giving your place the right vibe,
too loud it detracts and too quiet it's not even noticed and radio, I ask you?
If people want to work on their laptop, then good lighting will encourage them to stay longer and spend more, having different lighting zones will cost less than you think.
The back of house layout, or 'mise en place' is a massive source of wasted productivity in most places.
A misplaced fridge or a frequently used ingredient that needs to be replenished from the storeroom can cost you many thousands in extra labour over a year.
We saved one of our clients over 2k per year in wage costs by altering where everything was stored.
Think of your barista or cook with a foot stuck in concrete, can the get everything they need without moving from their station.
You have a once in a lifetime opportunity to reset and reinvent your business, to come out stronger.
Join our Recovery program, and with our support, you will learn the secrets of developing the business you want in double-quick time.
It's a real no brainer, with a no-quibble money-back guarantee, we guarantee to add at least 5% to your bottom line, think about that for a minute, you get our brains, your business, for a year and the net benefit will outweigh the cost at least 10x over.
Work with us over the next week, month and year to release the potential of your coffee or café business – click the link and we can start as soon as next week!
