Interview with Matt Plapp about his latest book and other matters.
Matt is on a mission to get Independent Hospitality businesses to start marketing themselves properly.
This interview is full of great nuggets of advice ( we love the analogy with marrying your customers ) that if you embrace transform the way you attract, retain and encourage guests to visit more often and spend more with you.
The book is available on Amazon for a super low price - if you are in the US here is the link to buy it, if you are in the UK use this link
