How to Run your own Customer Loyalty Scheme
Lesson 1 - Choose an Email Marketing Platform and start collecting your guests contact detail
There are lots of email marketing providers out there, two of the biggest and simplest are Mail Chimp and GetResponse.
Mail Chimp is free for up to 2000 members and Get Response will give you 30 days free, they both have very similar features and I would say that because Get Response allows you to collect emails without your guests having to click a link in an email they get, it's call double opt in, they have the upper hand here. Get Response also has easier to manage opt in forms that go on your website on on Facebook too and has a built in survey option too.